Online Professional Certificate in Communication & CreativityFinancial professionals are required to speak and write effectively. Whether you're presenting your ideas in written format or via an oral presentation, powerful communication skills can get your creative ideas and messages across to any audience. NYIF now offers you an opportunity to sharpen your communications skills. Learn how to convey your messages in a professional and creative way. Obtain the prestigious New York Institute of Finance Professional Certificate to help you meet your professional and personal goals. The Professional Certificate Programs are comprehensive in scope and offer you a wide variety of courses to choose from. In addition, you will receive CPE credits to insure you are keeping up to date with your professional requirements. All courses must be completed within one year with a score of at least 70% in each module. |
Students will be able to:- Recognize ineffective and effective writing
- Understand the importance of purposeful writing and answering the reader's question
- Understand key techniques for brainstorming and overcoming writer's block
- Write in a more concise and direct manner
- Understand the appropriate use of email in an organizational setting
- Understand the elements in the communications process
- Understand PowerPoint graphic rules of thumb
- Describe and employ the four steps of purposeful communication in your presentations.
- Recognize key visual considerations for PowerPoint slides and presentations.
- Revise PowerPoint slides to make them more effective.
- Define marketing and the marketing concept
- Explain the uses of the marketing mix (the Four Ps)
- Understand customer value, customer satisfaction, and the importance of loyalty
- Understand how marketing information and market research is gathered, analyzed, and used
- Describe how target markets are identified and pursued
- Discuss the marketing issues involved in establishing the promotional mix and in setting prices
- Explain the connection between creativity and innovation
- Outline the five factors for creative teams
- Describe techniques for prototyping new ideas
- Describe ways to make teams and organizations more open to creativity and innovation
- Discuss the barriers to innovation
- Explain the differences between incremental, semi-radical, and radical innovation
- Explain the differences between principled negotiation, distributive negotiation, integrative negotiation and mixed motive negotiation
- Describe the steps that should be taken to plan for a negotiation
- Apply the concepts of negotiation to two real-world scenarios
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Topics covered include:- Recognize ineffective and effective writing
- Recognize factors for effective writing (clarity, tone, organization, delivery)
- Understand the importance of purposeful writing and answering the reader's question
- Employ formal and informal outlining techniques
- Understand key techniques for brainstorming and overcoming writer's block
- Write in a more concise and direct manner
- Understand how to structure, format, and write quickly when appropriate
- Revise for wordiness, unnecessary phrases, redundancy, and jargon
- Understand the appropriate use of email in an organizational setting
- Employ checklists for organizing, writing, and revising
Duration: 4.5 hours | Topics covered include:- Recognize what makes communication effective
- Understand the elements in the communications process
- Better organize your communications and presentations
- Understand PowerPoint graphic rules of thumb
- Create an effective summary slide
- Describe and employ the four steps of purposeful communication in your presentations
- Understand the forecast, present, and echo structure for presentations
- Recognize key visual considerations for PowerPoint slides and presentations
- Understand how to organize and create PowerPoint presentations
- Revise PowerPoint slides to make them more effective
- Understand the success factors for face-to-face presentations
Duration: 4.5 hours |  | Topics covered include:- Define what negotiation is
- Explain the differences between principled negotiation, distributive negotiation, integrative negotiation and mixed motive negotiation
- Discuss what BATNA is and why it is important within the context of a negotiation
- Describe the concepts of reservation price and ZOPA, as well as how they relate to one another in a negotiation
- Describe the steps that should be taken to plan for a negotiation
- Explain the ways that power can be used in a negotiation, and how power can be gained from different sources
- Identify different behaviors which can pose challenges to a negotiation and may cause impasses
- Apply the concepts of negotiation to two real-world scenarios
Duration: 4.5 hours | | | Topics covered include:- Define critical thinking, reasoning, and logic
- Ask appropriate questions for critical thinking
- Define the logical approach to critical thinking
- Determine your preferred problem-solving style
- Understand the process of systemic problem-solving
- Utilize analysis models (situation assessment; decision analysis; problem evaluation)
- Identify and overcome barriers to critical thinking
- Articulate common reasoning fallacies
- Understand critical thinking as it pertains to the workplace
- Apply critical thinking skills to not-for-profit, corporate, and governmental settings
Duration: 6 hours | Topics covered include:- Explain the connection between creativity and innovation
- Outline the five factors for creative teams
- Use team creative tools such as brainstorming, Discussion 66, anonymous idea generation, and visioning
- Explain the importance of diversity in team creativity
- Describe techniques for prototyping new ideas
- Explain how to overcome creative barriers for teams and organizations
- Describe ways to make teams and organizations more open to creativity and innovation
Duration: 4.5 hours | | Topics covered include:- Outline the key factors for an innovative organization
- Discuss the barriers to innovation
- Explain the differences between incremental, semi-radical, and radical innovation
- Describe internal innovation tools such as idea champions, idea incubators, new venture teams and skunk works
- Explain the process of moving from idea to commercialization
- Discuss the issues surrounding innovation in the public sector
Duration: 4.5 hours | Topics covered include:- Understand the basis of personal creativity
- Explain the uses of creative tools
- Understand the differences between vertical and lateral thinking
- Employ creative tools like SCAMPER, random input, mind-mapping, and DO IT
- Describe the key characteristics of personal creativity
- Understand the issues surrounding measuring creativity
Duration: 4.5 hours | | Topics covered include:- Define marketing and the marketing concept
- Understand the marketing process
- Explain the uses of the marketing mix (the Four Ps)
- Explore the relationship between marketing and strategic planning
- Understand customer value, customer satisfaction, and the importance of loyalty
- Discuss the role of ethics in marketing
Duration: 4.5 hours | Topics covered include:- Describe the marketing planning process
- Understand how marketing information and market research is gathered, analyzed, and used
- Describe how target markets are identified and pursued
- Understand product marketing, including new product development
- Discuss the marketing issues involved in establishing the promotional mix and in setting prices
- Understand the key issues in placement and distribution planning
Duration: 5 hours |
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